Douwe Egberts margin-boosting offer to vending operators
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After a successful entry into the vending arena last year, Douwe Egberts has announced the launch of its latest vending concept, the Espresso Bar, which aims to help operators to break the 1 barrier on vended coffee drinks.
Previewed at Vendex South, Douwe Egberts believes its Espresso Bar gourmet vending solution - the first of its kind to be endorsed by a major branded coffee roaster - will offer much-improved margin opportunities to operators and enable them to challenge the high street with the provision of high quality, espresso-based vended drinks. Douwe Egberts predicts operators will be able to increase price per cup into the range of 1 - 1.20, generating a much improved cash margin and return per cup.
Olivier Kutz, brand manager of Douwe Egberts Coffee Systems, commented, "The hot beverages sector is still one of the biggest opportunities for operators in vending, provided the margins can be maximised to their full potential. By introducing Espresso Bar we are shaping the future of the vending industry. According to Allegra Strategies, roast and ground and espresso coffee accounts for more than 20 per cent of consumer purchases in the out-of-home market, which equates to around 240 million cups of coffee a year.
"However, at present consumers are still choosing the high street over vending when it comes to cafe style drinks, mainly due to a perceived lack of quality. In order to compete with coffee bars and cafes, operators need to add value to their offering and improve the quality of ingredients, use intelligent branding and introduce premium cups," added Olivier.
To help operators meet consumer demands, the company will support them with Espresso Bar branding in conjunction with Douwe Egberts Extra Dark roast beans. The branding is available for any type of bean-to-cup machine. Operators can also purchase matching 9oz or 12oz high quality branded paper cups to complement the concept, adding even more value to the end delivery.
Olivier concluded, "The response by the industry has been extremely positive so far. The Coffetek Espresso Bar branded unit showcased at Vendex South was sold before the show had even opened its doors, which shows operators see the value of a branded gourmet offering. I have no doubt that this is a key part of the future of the vending market."
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