New carbonated brand launched by Calypso
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A new 'refreshing and youthful' carbonated fruit juice drink has just been launched by Calypso Soft Drinks.
Rapidz is a new school compliant range, including Cola, being launched to students in time for 'back to school' September 2010.
Richard Cooke, sales and marketing director commented, "We are excited and very positive about this totally new carbonated brand - Rapidz will deliver the most popular and growing flavours that children already enjoy in a healthy, carbonated juicy water format. Initial feedback from key buyers is overwhelmingly positive and it also means that students can get the drinks they like without leaving school grounds."
Available in three flavours: Cola, Iron Brew and Lemonade, Rapidz is made with 50 per cent fruit juice with no added sweeteners and meets government standards for drinks in schools.
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